China Insights

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the…

WeChat is China’s most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using…

There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set…

We wanted to dig a little deeper into the psyche of the digital mind and decided there was not better…

Messaging app WeChat is something of a phenomenon. With around 600 million users, it is the largest standalone messaging app,…

A small group of brands in China have been selected to test sponsored ads on WeChat’s Moments platform, showcasing new…

Alibaba has just celebrated yet another record Singles Day – the shopping festival held on November 11, which is already…

Tencent’s recent introduction of in-app sales for its 600 million or so users marks a step forward for the Chinese digital giant…

Over the last few years, the ease with which individuals can share their opinions via social networks, blogging, and microblogging…