China Insights

Messaging app WeChat is something of a phenomenon. With around 600 million users, it is the largest standalone messaging app,…

A small group of brands in China have been selected to test sponsored ads on WeChat’s Moments platform, showcasing new…

Alibaba has just celebrated yet another record Singles Day – the shopping festival held on November 11, which is already…

Tencent’s recent introduction of in-app sales for its 600 million or so users marks a step forward for the Chinese digital giant…

Over the last few years, the ease with which individuals can share their opinions via social networks, blogging, and microblogging…

Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to…

Just a year or so ago, WeChat was only used for private messages between friends. Today, it has become a…

In my previous piece on TMall – Gateway to China’s Growing E-Commerce Market, we looked at why TMall is becoming a…

According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China,…