China Insights

Short-Form Video in China: Scripting for Douyin vs. Xiaohongshu

Stop repurposing TikTok content. Learn how to script for Douyin’s adrenaline and Xiaohongshu’s trust-building to drive genuine ROI for your luxury brand.

User-Generated Content (UGC) in China: The Complete Strategy Guide for Global Brands

Unlock the power of User-Generated Content (UGC) in China. Learn how Western brands drive authentic reviews on Xiaohongshu to boost ROI and brand trust.

Localisation vs Translation: Crafting a Brand Message That Resonates in China

Translation isn't enough for China. Discover the ultimate guide to localisation, transcreation, and cultural nuance for Western brands targeting Chinese consumers.

Measuring KOL ROI in China: Metrics That Matter Beyond “Likes” and “Views”

A 2026 guide for luxury marketers to decode China's KOL vs KOC strategies, build trust, and drive sales.

The Ultimate Guide to KOLs vs. KOCs in China

A 2026 guide decoding China KOL vs KOC strategies for luxury brands on Xiaohongshu, Douyin, and WeChat.

How to Spot Fake Influencer Followers in China: The Ultimate Due Diligence Guide for Western Marketers

A guide to spotting fake influencer followers in China, including key metrics for Douyin and Xiaohongshu.

How adidas’ Tang Chinese New Year Jacket Tapped China’s Neo-Chinese Style

adidas’ Tang Chinese New Year jacket — part of its CNY collection — has become a cultural standout, blending traditional…

Is This the End of China’s Daigou Era? | Jing Daily Insight

Chinese luxury and beauty brands are rethinking their relationship with daigous — the parallel-import channel that once fueled discount-led…

Inside China’s Booming Pet Market

China’s pet economy is surging: in 2023, the market was estimated at roughly US $83 billion, and it’s on track…

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