China Insights

Learn how European and US luxury marketers in China leverage Douyin, Xiaohongshu or Weibo for product launches, brand awareness, and to grow market share.

2026 Douyin marketing guide. Discover advanced strategies for luxury, beauty, and fashion brands to execute full-funnel strategies covering awareness to sales.

Stop repurposing TikTok content. Learn how to script for Douyin’s adrenaline and Xiaohongshu’s trust-building to drive genuine ROI for your luxury brand.

Unlock the power of User-Generated Content (UGC) in China. Learn how Western brands drive authentic reviews on Xiaohongshu to boost ROI and brand trust.

Translation isn't enough for China. Discover the ultimate guide to localisation, transcreation, and cultural nuance for Western brands targeting Chinese consumers.

A 2026 guide for luxury marketers to decode China's KOL vs KOC strategies, build trust, and drive sales.

A 2026 guide decoding China KOL vs KOC strategies for luxury brands on Xiaohongshu, Douyin, and WeChat.

A guide to spotting fake influencer followers in China, including key metrics for Douyin and Xiaohongshu.

adidas’ Tang Chinese New Year jacket — part of its CNY collection — has become a cultural standout, blending traditional…