Pulse

Measuring KOL ROI in China: Metrics That Matter Beyond “Likes” and “Views”

A 2026 guide for luxury marketers to decode China's KOL vs KOC strategies, build trust, and drive sales.

The Ultimate Guide to KOLs vs. KOCs in ChinaThe Ultimate Guide to KOLs vs. KOCs in China

A 2026 guide decoding China KOL vs KOC strategies for luxury brands on Xiaohongshu, Douyin, and WeChat.

How to Spot Fake Influencer Followers in China: The Ultimate Due Diligence Guide for Western Marketers

A guide to spotting fake influencer followers in China, including key metrics for Douyin and Xiaohongshu.

How adidas’ Tang Chinese New Year Jacket Tapped China’s Neo-Chinese Style

adidas’ Tang Chinese New Year jacket — part of its CNY collection — has become a cultural standout, blending traditional…

Is This the End of China’s Daigou Era? | Jing Daily Insight

Chinese luxury and beauty brands are rethinking their relationship with daigous — the parallel-import channel that once fueled discount-led…

Inside China’s Booming Pet Market

China’s pet economy is surging: in 2023, the market was estimated at roughly US $83 billion, and it’s on track…

Navigating Chinese Beauty Slang for Growing Niche Brands

Navigating Chinese Beauty Slang for Growing Niche Brands — In this episode of ShanghaiZhan on XiaoYuZhou (小宇宙), the hosts sit…

Red Ant Asia - Influencer Marketing Agency of the Year, Greater China

Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.

Inside China's Fragrance Market

Chinese fragrance houses — from niche labels like Melt Season to Cottee — are turning heads in Paris. At the…

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