China Insights

Are Chinese consumers turning away from Western luxury? Explore the research, market trends and strategies shaping luxury in China.

A practical guide to WeChat clienteling in China, covering sales advisers, WeCom, Mini Programs, CRM, VICs and luxury retail strategy.

Discover how luxury brands can use Bilibili to build cultural relevance, reach younger Chinese consumers and deepen brand consideration..

Discover how Weibo advertising works. How to leverage social media ads, influencers, hot search, audience targeting and campaign budgets.

The most common Xiaohongshu challenges for premium brands, from creator selection and search to attribution.

How much to budget for Xiaohongshu influencers in 2026: creator rates, hidden costs and amplification.

How luxury brands can use livestreaming in China to drive sales whilst protecting pricing and brand equity.

How brands win on Xiaohongshu search: keyword research, organic notes, KOLs, KOCs, paid search and budgets.

How beauty brands win on Xiaohongshu: creator mix, KFS ads, search, budgets and compliance.