Pulse

CREED x ROBBi Wins Best Beauty & Fashion Campaign at The Drum APAC Awards 2023

We are so proud to have successfully assembled a cohort of creatives to introduce a category first collaboration for CREED…

China 2023 Trends

Another edition for our annual curated and collected China trends to help us navigate 2023. To read our report, please…

'It's not a wave, it's a tsunami': How adland is coping in Covid-hit China

Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with…

This 'imperfect' virtual influencer is challenging beauty standards in China

"Your skin's a bit dry," one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese…

From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far

Paris-based jeweler Messika launched on Tmall Luxury Pavilion in April and plans integrate 3D technology into its flagship store in…

How Ultra Luxury Is Conquering China

This article appears in JING DAILY. The article discusses how ultra-luxury brands like Brunello Cucinelli, Loro Piana, Stefano Ricci, and Delvaux…

A Guide to Bilibili, China’s Gen-Z Hangout

Fashion and beauty videos on Bilibili, by users (clockwise from left): KunKunVIO, XiaoPiHaiFuturemade, DaoDaoDao0, DaXiong's Fashion Diary, April Morning, Xie…

China 2021 Trends

Another edition of our curated and collected China trends to help us navigate 2021. To read our report, please click…

China 2020 Trends

At the end of 2019 we curated and collected China trends to help us navigate 2020. We talked to our…

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