China Insights

Luxury Brands Invest In Experiential Flagship Stores To Escape Confines Of Malls

This article originally appeared in JING DAILY. A recent article on Jing Daily features insights from our co-founder, Elisa Harca, on…

Skateboarding Culture Thrives in China

Skateboarding culture in China is flourishing. Collaborations, sponsorships, and high-performance products have propelled the vibrant…

Haircare Brand Amika Taps Shanghai’s Underground Voguing Community

This article originally appeared in JING DAILY. Overview The post on Jing Daily discusses the recent partnership between our client, haircare…

‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023

Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment?…

China 2022 Trends

Another edition for our annual curated and collected China trends to help us navigate 2022. To read our report, please…

CREED x ROBBi Wins Best Beauty & Fashion Campaign at The Drum APAC Awards 2023

We are so proud to have successfully assembled a cohort of creatives to introduce a category first collaboration for CREED…

China 2023 Trends

Another edition for our annual curated and collected China trends to help us navigate 2023. To read our report, please…

'It's not a wave, it's a tsunami': How adland is coping in Covid-hit China

Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with…

This 'imperfect' virtual influencer is challenging beauty standards in China

"Your skin's a bit dry," one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese…

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